Links pointing back to our website from a number of other quality websites play a marvelous role in a website’s ability to rank highly. These are called backlinks, inlinks or inboudlinks, interchangeably.
Finding linking sites that are relevant and useful to your business, which can perhaps get you referred visitors and potential customers that you can engage with is a difficult task as Google uses factors link quality of content, age of site, social networking, PageRank to link sites and many more. Backlinks from another site pointing to you is a meaning vote of confidence because without adequate links, site will never achieve higher keyword ranking.
In this article, I'd like to share some tips to make sure you spend best time and energy to find targeted backlinks which is a major element of SEO success.
1. Social Networking profile - Effectively utilizing social bookmarking/networking sites allows you to add links to your website and other sites in your bio information.
2. Press Release - Using PR sites will give a massive push in Google rank, but don't expect much traffic at first. Make sure to start any release with effective words as it got much importance to boost keywords.
3. Document Sharing Sites - Submitting your articles and ebooks to document sharing websites are the great way to get quality backlinks. This can also be done by compiling blog posts as PDF files and uploading it to file sharing websites.
4. Guest Blogging - This not only gives you a backlink but also gets you a bit of fame, but as Matt Cutts recently stated that "Guest blogging is done; it's just gotten too spammy"! So post blogs on your website instead.
5. Blog Commenting - Writing valuable comments on people's blog to build backlinks actually works. It is important to know that comments on nofollow blogs is useless while dofollow blog comments is the best way to improve your blog commenting activity.
6. Forum Posting - Good forums not only serves as a great backlinks, but if your posts are truly interesting and helpful then they can also provide you with a more natural traffic.
7. Link Baiting - Writing some great content so that other people will share and get backlinks for you. It is the most organic way of getting quality backlinks.
As all links are not created equally, we need to consider some points when evaluating the links that are as follows:
- Page Rank: Make sure to consider for high PageRank websites as backlinks from those sites hold more weight for search engines.
- Page Content: Though quality content on the site makes the biggest impact in Google ranking, it is not the only thing needed now to secure good backlinks, but the focus should also be made on getting quality links from relevant niche.
- Anchor Text: It makes the most backlinks when targeted keywords are used in anchor-text and URLs. Anchor text in internal links is not as important as external links.
Legitimate and approved backlinks for optimization by Google that will be used to evaluate your ranking should be marked as doFollow link that includes:
- Digg
- Delicious
- Foursquare
- Stumbleupon
- Yelp
- Tumblr
- YouTube
- Hubpages
As some of your backlinks go offline each year, the number of the backlinks needed for your website depends on the competition of your major keywords. The simple law that can be applied to any category, keyword or competition is: “Get more quality backlinks with proper anchor texts to your site than your competitor”!
It's important to consider that implementing all above suggestion will help building quality backlinks which leads to increase in traffic, get better results and instant improvement in your search engine rankings. Getting good quality backlinks is after all a lengthy process which can take up to several months. Alternatively, you can achieve almost immediate results using Pay-Per-Click, i.e. Google's AdWords, but those results will end as you stop paying.
